Well, another month is over, and none too soon. I'll be happy when the rains stop (or at least aren't happening daily) and I can get outside on the bike more often. I just finished a nice ride in the Bottoms - my first ride outdoors in over two weeks, I think. The roastery has been busy this month, up over 10% over last February, and that's meant less time on the trainer than I would like. At last weigh-in, I was still over 220 (although just barely) and I had set a goal of 215 by Sea Otter in April. Let's see if I can hit it...
We're just about ready to pull the trigger on all new labels for the coffee, and I am really stoked at how they turned out. Lush did a great job of giving each roast a distinctive look - yes each roast will have a different label; horrah! - and I believe that it will encourage better sell through in the stores. If all goes well, we'll make the transition before the end of March.
Speaking of March, it's time for one of my favorite consumer events - Canoecopia, in Madison, WI. My forends at Rutabaga Paddlesports have created THE paddlesport event in the Midwest and I feel honored to be invited for the past four years. It gives me a chance to interact with customers, and it feels great to have the same people come by year after year for my coffee. Best of all, Canoecopia give me the opportunity to see many good friends - Jeff and Darren, John, Bill, Pat, my friends at both Yakima and Thule, and others. I'll be staying at the home of an old friend from my SBC days, Al. I am really looking forward to seeing all of them!
This Just In: New Outside Column!
3 days ago